Elephant-friendly tourism pledge
- Acknowledges that tourists want to experience wild animals, but often don’t realise that wild animals suffer hidden cruelty in order to perform and interact with people.
- Recognises that elephants in tourist venues are often sourced from the wild, representing an animal welfare and conservation concern.
- Understands that elephants used for entertainment purposes have to undergo a cruel breaking-in process, harsh training, are forced to act unnaturally, and suffer throughout their lives in captivity.
- Commits not to sell, offer or promote venues or activities involving elephant rides and shows. Instead, if offering elephant experiences, commits to offer only those with a high standard of elephant welfare and conservation, with responsible viewing of elephants in wild or semi-wild habitats.
- Commits to proactively communicate this commitment to protect elephants to customers, to encourage elephant-friendly tourism.